When To Choose Catalogues Rather Than More Usual Marketing Methods

1. Raising Awareness - Although it is not as spectacular nor has as far a reach as traditional advertising methods, catalogues are a excellent way of letting the public know that your product exists.br /
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2. Low Risk – You have very little to lose from being in a catalogue and many firms do not even make a charge to list your products.br /
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3. Less Packaging – There is no need to have flashy expensive packaging to compete on outlet shelves. Simple plastic bags and plain boxes are more than sufficient.br /
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4. Credibility – If your product appears in a catalogue alongside other successful products it raises credibility. ongoing catalogue sales can also open doors to being featured on television home shopping channels.br /
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5. Manageable Growth – A catalogue will only take a small quantity of your product to begin with and will order increasingly larger amounts once it has been shown to sell.br /
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6. Product Line Not Required – You are not at a disadvantage for only having one product to provide, whereas large stores prefer to stock a line of products from the same manufacturer.br /
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7. Easier to Compete – The catalogue market is a level playing field where both small start ups and large corporations can retail their products. br /
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8. Market Testing – You can experiment with placing your product in niche catalogues in order to fine tune your marketing ploy ie a href=http://www.highimpactdesign.co.uk/High_impact_Website/ID_Cards.html target=_blankPhoto ID Cards/a should be placed in a stationary marketing niche.br /
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9. National Exposure – You are not limited by geographical barriers and your product could potentially be viewed by millions.br /
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10. Lucrative Returns – The catalogue market is still extremely successful and if your product is a success you could develop a lot of revenue for your start-up. Use this money to expand your business and to eventually get your product sold commercially in shops and superstores.br /
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If you are unsure whether your product is appropriate for advertising on a mailing list, here are some informative criteria to check: br /
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1. Easy to Understand – The value of purchasing your goods is immediately clear br /
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2. Unique – It is unlike anything else available on the market br /
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3. New – It has just recently been released and needs exposure br /
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4. Problem Solving – It has a new solution to an existing everyday problem br /
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5. Simplistic – It only has one aim and solves the problem efficiently an ideal example of this would be a href=http://www.highimpactdesign.co.uk/ target=_blankPhoto ID Cards/abr /
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6. Aesthetically Pleasing – It is pleasant to look at and will display well in a cataloguebr /
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7. Durable – It will not become easily damaged during shipping br /
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8. Year-round Appeal – It is not just a seasonal product with limited appeal br /
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9. Safe – There is no foreseeable danger to customers br /
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10. Wide Appeal - There is a large target market for the product br /
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11. Quickly Manufactured- There is no lengthy production process involved br /
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12. Affordable – under £100 products sell better in catalogues br /
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13. Mailing – small sized products are easiest to ship in bulk br /
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14. Patented - You will need to have some sort of copyright to protect your idea.br /
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