Overseas markets can be a promising opportunity. But selling abroad presents a whole new series of challenges:br /
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Do you have the budget and other resources to exploit the market?br /
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Before the internet, this would have been a crucial question. Have you got enough money to find potential lead for a market you do not know? Hopefully, nowadays with your a href=http://www.catalystentrepreneur.com/french-home-page.html target=_blankfrench website/a, you can exploit the market and even better you can get sales leads from Overseas markets.br /
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Let face it. Before you had to pay a Foreign agent not knowing what exactly he was doing with your money. br /
Then you had to wait for his feedback. And finally you had to take action. But by the time you decide to take action, what could have happened in your targeted Overseas market? br /
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Have you done the necessary market research?br /
Here we go again! Before the internet you had to be in touch with international organisations in your country who themselves have to get in touch with specific organisations in your targeted country order to study your potential market. How long does it take? How much does it cost you? Are you sure the information is not obsolete at the time you want to take action.br /
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Which channels shoud you use to reach your Overseas market?br /
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Interesting question, isn’t it? TV, newspapers, street advertising, magazines. The question is: Is your marketing budget can afford to spend money in costly communication channels?br /
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Also what do you know about your target audience in these countries? In France, for instance the TV prime time is between 19.00 until 20.30. At this time of the day French people are watching emissions before what they call “la grande messe du JT” that means “TV journal big mass”. Is your product adapted to everyone or would you rather do some segmentation?br /
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Do you understand Overseas regulations?br /
At least this is something you could do on your own as long as you comply with the European legislation. By the way, stay tuned as we have interesting news about Europe E-commerce in our next articles.br /
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How will you handle delivery and payment?br /
Again there is another before and after situation.br /
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Before the internet, things would happen like that: Your targeted customers see your ads in a magazine. They want to buy your product and call you. Who can answer the phone in French language in your company? How would you process customers’ payment over the phone? Has your company got a payment system that can accept credit and debit card over the phone?br /
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Delivery issues: br /
Who would deliver your product from Manchester to Lyon? How much would you get charged for delivery? When will the good arrive to the client? Will the parcel arrive in good conditions? So many queries.br /
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Now, thanks to the Internet you can sell online anywhere in the World!br /
Overseas customers simply browse to your website once they type in your keywords and find you on Google France first page. We provide you with international seo advice.br /
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Overseas customers order online via Paypal or any other secured online payment. You simply have to read the order and deliver to the given address. About delivery issues, thanks to big European companies who can deliver to your customer’s door with total peace of mind for you.br /
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Interested? Well, you need to know more about a href=http://www.catalystentrepreneur.com/french-e-commerce-website.html target=_blankfrench website/a then.br /
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A bientot.br /
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Why Exclusivity Sellsbr /
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If youre having trouble promoting your products in a bad market, you have to start to figure out ways to market them to increase the demand for them. One way is to create an exclusive aura that appeals to people who are status seekers. This doesnt just work with high income demographics, although that is generally where it is used, but it also can appeal to middle-income people who want to upgrade their image by taking part in exclusive products and offerings.br /
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Think Carsbr /
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Would you rather been seen driving a value Honda or a classy BMW? Well, if youre like most people, the car that you would prefer, if you had the money, would be the BMW. Is it because a BMW is such a unique car that no other car in the world can come close to it? Probably not, at least not in the minds of those people who opt for it. It has more to do with the instant association of wealth and status that driving a BMW confers. They even are referred to affectionately a “beemers” that have such an impact on class consciousness. Well, there is no reason you cant create the same aura of exclusivity around your products and services to help you market them more.br /
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What Makes Your Products Specialbr /
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The best way to make a product feel luxurious and exclusive is to very explicitly tell everyone about the finest details of this product that make it special. Its really not over the top to talk about the fine silver filligree made in Europe or the special process that went in to creating such a unique and exclusive product. The more you tell people why your product is special, the more they will believe it.br /
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It may seem boring to detail everything from the design of the leather engraving to the special and laborious and perfect cut of a diamond that reflects 72 facets, or whatever. But, really its not. People who are very into status and image love to hear exactly how this piece is special so they can turn around and tell their friends too. And, hopefully, by doing so you also get some more sales from word of mouth too.br /
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Limit The Product Roll outbr /
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Another great way to make your products exclusive is to limit them to a certain number of people. This is done with artists prints and it helps to spur sales for people who may be sitting on the sidelines thinking the offer will stand forever. Make sure your customers know that this is such a good deal, and only a few select people will get to take you up on it for that promotion. And, if you do make a promise not to roll it out the same way again, whether its by giving the same price or the same design or whatever, you have to stick to your promise. Its only an exclusive offer if later on you dont offer the exact same offer to someone else and disappoint your earlier customers.br /
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